Research Project

My main academic research project at uni is split into two parts: a written research document and a practical research part of the project.

For my written research documet I explored the use of humour and gameplay design in viral games. The document was limited to 4000 words so I wasn't quite able to fully explore the vast area I chose, but I gave it a good go!

I'm now at the beginning of the practical stage of the project, and a formal, finalised plan is due very soon. The specific question I will attempt to answer is along the lines of:

"Which specific uses of humour are best implemented in viral game design towards the fundamental goals of viral advertising?"

(These marketing goals being outlineed by Erik du Presse as 'getting seen, being remembered and changing the viewer's purchasing behaviour').

I'm getting quite into this academic mode of thiking - like a proper final year student! I'm very eager to get my result back from the research document; Having read and re-read the version I handed in, I feel I could have improved at by at least 8% in terms of argument and logical quality.
Oh well, fingers crossed!