I am hard at work on two university projects and an extra one on the side - a little optemistic I know, but that's how I like to work; aim high and you'll shoot high.
I'm working on a viral advertising project for an external client, in the form of a Flash game designed to both showcase the company's product and get sent around potential clients, as all good digital viral advertising material should.
I've been playing around, in an attempt to again better the visual side of my work, by experimenting with exporting frames from a 3DsMax animated model into single frames in a Flash movie clip with the appropriate ActionScript to control the illusion of a 3D avatar.
I've experimented with both potential types of viewpoint and control set I planned for on paper for the game. Click on each icon for the respective test renders:
Project #2 is a research project, again for university coursework. As you know from my previous posts, I'm looking into the use of humourous tools in viral games design.
For this practical part of the project I'm using the basic game engine from 'Platform 1', which I made last year. I'm stripping the graphics and improving some of the functionality, such as making the balance variable into continuous number (i.e. the value could be any real number within a certai range as opposed to simply integers). The HUD functionality will also have to be changed to accomodate this change, calculating the .rotation property of the guage needle from the balance variable with respect to the maximum and minimum values, (which will be quite straight forward as I've created similar algorithms for the speedo needles in my 'Low Rev's' game!).
This game will then be ready to apply 6 different 'humour profiles' or 'themes' to. I'll also create a fake brand to incorporate into the game to simulate the viral advertising functionality of the game. I will then show it to a range of people and analyse their reactions and to what extent the branded messages are conveyed to them, in an attempt to find out what the trends in humour appreciationare in the current cultural climate, and what effect the type of humour used has on branded message communication.
Finally, as a side project I'm building a Flash audio streaming applet for my uni's student radio station: Fly FM, entitled... yes it FlyPlayer, although obviously I may change this. All is going well, in fact after much messing around with different streaming methods and searching for the correct location of the audio data, (i.e. the next time I see any kind of playlist file extention I may punch my screen through) I've cracked it, and FlyPlayer officially works.
I still have to add the functionality of playing old shows and displaying information which I'm not phased about. The archive will be made up of mp3s (AT A URI OF MY CHOOSING THIS TIME), and the information input I'll control with an XML file.
Project #2 is a research project, again for university coursework. As you know from my previous posts, I'm looking into the use of humourous tools in viral games design.
For this practical part of the project I'm using the basic game engine from 'Platform 1', which I made last year. I'm stripping the graphics and improving some of the functionality, such as making the balance variable into continuous number (i.e. the value could be any real number within a certai range as opposed to simply integers). The HUD functionality will also have to be changed to accomodate this change, calculating the .rotation property of the guage needle from the balance variable with respect to the maximum and minimum values, (which will be quite straight forward as I've created similar algorithms for the speedo needles in my 'Low Rev's' game!).
This game will then be ready to apply 6 different 'humour profiles' or 'themes' to. I'll also create a fake brand to incorporate into the game to simulate the viral advertising functionality of the game. I will then show it to a range of people and analyse their reactions and to what extent the branded messages are conveyed to them, in an attempt to find out what the trends in humour appreciationare in the current cultural climate, and what effect the type of humour used has on branded message communication.
Finally, as a side project I'm building a Flash audio streaming applet for my uni's student radio station: Fly FM, entitled... yes it FlyPlayer, although obviously I may change this. All is going well, in fact after much messing around with different streaming methods and searching for the correct location of the audio data, (i.e. the next time I see any kind of playlist file extention I may punch my screen through) I've cracked it, and FlyPlayer officially works.
I still have to add the functionality of playing old shows and displaying information which I'm not phased about. The archive will be made up of mp3s (AT A URI OF MY CHOOSING THIS TIME), and the information input I'll control with an XML file.
Here's a glimpse of what the player may look like. For now you're going to have to take it from me, it IS streaming FlyFM at the time of the screenshot! Happy Days:
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